Who i am
About Me
Hi 👋
I’m Aubrey, a digital marketing strategist with 7 years of expertise in social media, influencer marketing, branding, and communications for national and international brands. I am empowered to drive powerful business impact and truly make a difference within an organization. Nature, travel, learning, and pushing my comfort zone are all activities that ignite me as a human.
what i can do
Services
Social Media Management
I’ll take the reins and manage your social posting schedule, ensuring your content reaches your audience at the right time at an optimal frequency.
Social Media Audit & Content Strategy
I’ll evaluate your current content quality, messaging, frequency, and audience resonsnace against your brand objectives. From there, I’ll identify key opportunities and challenges to help you maximize your social media content and relate to your audience.
Through the right content pillars, asset mix, channels, and messaging I will help you effectively reach and engage your audience.
Paid Social Media Advertising
To help your content reach the right audience and drive your business objectives, I offer paid social media advertising across META and Tik Tok.
Influencer Marketing Strategy & Execution
Acting as an extension of your brand, I’ll help you identify the most relevant content creators to connect with your target market. We will align on content type, target demographics, audience interests, and influencer metrics to identify these partners.
Once we've identified our partners, we'll start reaching out to them, gathering interest, and locking in rates.
To guarantee your objectives are met, we’ll need to provide our influencer partners with guidance through a brief. An influencer brief consists of key messages, content requirements, dos & don’ts, and overall content direction.
After we have kicked off briefing, Ill work with influencer partners on execution and delivery for your brand. Once approved, content will go live to start amplifying your brand and connecting with consumers.
WORK
Experience
2022-Present
2020-Present
Digital Marketing Strategist
Freelance @ Sunny Dai Marketing LLC , Denver, CO
As a freelancer, I work with clients in the travel, outdoor, and real estate industries. I've helped clients launch their brand, revamp their marketing strategy, and build from the ground up to drive awareness and growth. I specialize in social media strategy and influencer marketing strategy.
Manager, Integrated Marketing & Social Media
Danone North America, Denver, CO
I guide the FY digital marketing strategy across social, influencer, and website channels for Danone brands'. Collaborating with internal and external partners, I lead creative campaign development from brief to execution. I also manage a $4MM budget across our social, influencer, consumer promotions, and community management channels.
2018-19'
2017-18'
Social Media & Project Manager
VMLY&R, Prague, Czech Republic
While managing a creative team, I streamlined our internal processes to deliver client assets 2 weeks ahead of schedule. Playing to my teams' individual strengths helped enhance digital assets to 3x the clients' avg. Instagram ER. Optimizing our paid social budget and schedule, I exceeded our Facebook reach KPI by 84% and Instagram growth KPI by 9%.
Brand, Marketing & Communications Specialist
Ernst & Young, Prague, Czech Republic
I led strategic communications for 31 European countries across 4 business sectors to unify 14,000+ EY employees. Ensuring a cohesive brand appearance, I drove social guidance across these 31 countries, and designed social campaigns reaching 132,000+ across 8 countries.
WORK
ORGANIZATIONS & BRANDS
My Work
Branded Partnership
&
- Organic Social Cross Promotion
- Organic Social & Engagement Strategy
- Paid Social on Tik Tok & Instagram
- Earned Media & PR
Results
Impressions
1.8+MM
OWNED ORGANIC SOCIAL
9.9+MM
EARNED SOCIAL
204+MM
PAID social
organic social metrics
6%
AVG. ER
2794%
REACH RATE > benhcmark
92%
FY Following gROWTH rate
My Work
Organic Social Strategy Overhaul
Shifted from a broad social strategy
From 1 creative production agency
To a channel specific, targeted strategy with intentional and realistic KPIs to drive brand and account growth
1 organic social partner
1 content creator partner
1 campaign production partner
Still, digitized, and product focused content
Platform specific, relatable, and talent forward content
Brand driven posting schedule
Results
Platform optimized content frequency, based on audience data, and consumer insight
7%
Increase
AVG. ER
60% increase
avg. reach rate
10% increase
AVG. VCR
MY WORK
Nat. Cold Brew Coffee Day (4.20) Campaign
45%
Exceeded impressions goal
16.5mm
REACHED
122K
engagements
My Work
New Product Launch
550K
impressions
11%
avG. ER
MY WORK
Pride Campaign
$75K+
Fundraised
$150k
doNATED
mY wORK
New Product Launch
- Website Content Strategy & SEO
- Sampling Program
- Social Media Strategy
- Influencer Program Strategy
596k
impressions
129%
Exceeded engagement goal
My Work
Brand Launch
- Website
- Pitch Deck Materials
- Brand Look & Feel
- Tone of Voice
- Copywriting
- Social Media Growth Strategy
MY WORK
Full Year Social Content Production & Paid Social Media
307 MM
Reach
84%
Exceeded REACH KPI
3x
Avg. ER
9%
EXceeded Growth KPI
What Are People Saying? 👀
"I met Aubrey at a key time in our businesses growth, and as an outcome of her joining the team we managed to build extremely important relationships with key clients which remain strong. Her ability to manage multiple tasks and grasp an understanding of the task at hand helps her to excel in everything she does, besides that she has continually gone beyond expectations to offer a proactive and considered experience for the team and the clients we serve. You can count on Aubrey to be thinking on every level and solving the questions before they have been asked. With great pleasure, I would highly recommend Aubrey."
Evan Boesenberg
Former Managing Director at VMLY&R Prague
“Aubrey was my colleague at Ernst Young (EY) in the Czech Republic, where she oversaw communications and marketing for the Risk Service, Financial Service, Talent, and Business Development departments in 31 countries. Serving as our social media expert, Aubrey worked across countries, services lines, and language barriers to exceed the expectations of her role. Identifying holes in our external marketing strategy, Aubrey proposed and implemented a best practices and guidance in social media for our entire region. Aubrey truly is impressive with how she is able to handle numerous tasks, and also her drive to improve processes. "
Ariel stern
Global Corporate Responsibility Supervisor at EY
"As Aubrey's direct supervisor at VMLY&R, I was particularly impressed by her ability to handle client relations, and navigate fast-paced, often complicated, client requests effortlessly. Her drive to over deliver and support business is truly unrivaled. Aubrey is extremely proactive, often predicting and planning client projects months ahead of time. As the youngest member in our office, Aubrey led a team of her peers effectively and efficiently. She attentively listened to concerns and advice from the team and modified internal processes and client communication to help the production process run smoothly. It’s rare that you encounter a standout talent like Aubrey. As a team member, Aubrey earns my highest recommendation. "
Tamas Foldesi
Former Media Director @ VMLY&R Prague
“Aubrey has been an asset in the launch and growth of my business. She expertly navigated the process of building my brand and digital presence, taking the time to understand my business, audience, and goals. With Aubrey's strategic planning and guidance, we were able to establish foundational marketing documents, including branding, visual strategy, and tone of voice. She developed a comprehensive, year-long marketing strategy for my website, LinkedIn, and blog, with clear metrics to measure progress. Aubrey's proactive approach and thoughtful recommendations have been invaluable, and her skills as a project manager have ensured that all phases of our projects were executed smoothly. If you're looking to take your digital marketing efforts to the next level, I highly recommend Aubrey."
THOMAS MCDERMOTT
President, Four Leaf Clover Holdings
Reach out
AUBREY dAI MASON
aubreydai@sunnydaimarketing.com
connect with me
