AUBREY DAI MASON

digital MARKETING MANAGER

WORK WITH ME

Who i am

About Me

Hi 👋

I’m Aubrey, a digital marketing strategist with 8 years of expertise in social media, influencer marketing, branding, and communications for national and international brands. I am empowered to drive powerful business impact and truly make a difference within an organization. Nature, travel, learning, and pushing my comfort zone are all activities that ignite me as a human.

2022-Present

2020-Present

Social Media & Influencer Marketing Consultant

Freelance @ Sunny Dai Marketing LLC , Denver, CO

As a freelancer, I work with clients in the travel, outdoor, and real estate industries. I've helped clients launch their brand, revamp their marketing strategy, and build from the ground up to drive awareness and growth. I specialize in social media strategy and influencer marketing strategy.

Manager, Integrated Marketing & Social Media

Danone North America, Denver, CO

I guide the FY digital marketing strategy across social, influencer, and website channels for Danone brands'. Collaborating with internal and external partners, I lead creative campaign development from brief to execution. I also manage a $4MM budget across our social, influencer, consumer promotions, and community management channels.

2018-19'

2017-18'

Social Media & Project Manager

VMLY&R, Prague, Czech Republic

While managing a creative team, I streamlined our internal processes to deliver client assets 2 weeks ahead of schedule. Playing to my teams' individual strengths helped enhance digital assets to 3x the clients' avg. Instagram ER. Optimizing our paid social budget and schedule, I exceeded our Facebook reach KPI by 84% and Instagram growth KPI by 9%.

Brand, Marketing & Communications Specialist

Ernst & Young, Prague, Czech Republic

I led strategic communications for 31 European countries across 4 business sectors to unify 14,000+ EY employees. Ensuring a cohesive brand appearance, I drove social guidance across these 31 countries, and designed social campaigns reaching 132,000+ across 8 countries.

My Work

Branded Partnership

&

2+MM

OWNED ORGANIC SOCIAL

9.9+MM

EARNED SOCIAL

204+MM

PAID social

organic social metrics

My Work

Organic Social Strategy Overhaul

1 organic social partner

1 content creator partner

1 campaign production partner

45%

Exceeded impressions goal

16.5mm

REACHED

122K

engagements

550K

impressions

11%

avG. ER

MY WORK

Pride Campaign

mY wORK

New Product Launch

• Website Content Strategy & SEO
• Sampling Program
• Social Media Strategy
• Influencer Program Strategy
  

My Work

Brand Launch

• Website
  
• Pitch Deck Materials
• Brand Look & Feel
• Tone of Voice
• Copywriting
• Social Media Growth Strategy
  

307 MM

Reach

84%

Exceeded REACH KPI

3x

Avg. ER

9%

EXceeded Growth KPI

"I met Aubrey at a key time in our businesses growth, and as an outcome of her joining the team we managed to build extremely important relationships with key clients which remain strong. Her ability to manage multiple tasks and grasp an understanding of the task at hand helps her to excel in everything she does, besides that she has continually gone beyond expectations to offer a proactive and considered experience for the team and the clients we serve. You can count on Aubrey to be thinking on every level and solving the questions before they have been asked. With great pleasure, I would highly recommend Aubrey."

Evan Boesenberg

Former Managing Director at VMLY&R Prague

“Aubrey was my colleague at Ernst Young (EY) in the Czech Republic, where she oversaw communications and marketing for the Risk Service, Financial Service, Talent, and Business Development departments in 31 countries. Serving as our social media expert, Aubrey worked across countries, services lines, and language barriers to exceed the expectations of her role. Identifying holes in our external marketing strategy, Aubrey proposed and implemented a best practices and guidance in social media for our entire region. Aubrey truly is impressive with how she is able to handle numerous tasks, and also her drive to improve processes. "

Ariel stern

Global Corporate Responsibility Supervisor at EY

"As Aubrey's direct supervisor at VMLY&R, I was particularly impressed by her ability to handle client relations, and navigate fast-paced, often complicated, client requests effortlessly. Her drive to over deliver and support business is truly unrivaled. Aubrey is extremely proactive, often predicting and planning client projects months ahead of time. As the youngest member in our office, Aubrey led a team of her peers effectively and efficiently. She attentively listened to concerns and advice from the team and modified internal processes and client communication to help the production process run smoothly. It’s rare that you encounter a standout talent like Aubrey. As a team member, Aubrey earns my highest recommendation. "

Tamas Foldesi

Former Media Director @ VMLY&R Prague

“Aubrey has been an asset in the launch and growth of my business. She expertly navigated the process of building my brand and digital presence, taking the time to understand my business, audience, and goals. With Aubrey's strategic planning and guidance, we were able to establish foundational marketing documents, including branding, visual strategy, and tone of voice. She developed a comprehensive, year-long marketing strategy for my website, LinkedIn, and blog, with clear metrics to measure progress. Aubrey's proactive approach and thoughtful recommendations have been invaluable, and her skills as a project manager have ensured that all phases of our projects were executed smoothly. If you're looking to take your digital marketing efforts to the next level, I highly recommend Aubrey."

THOMAS MCDERMOTT

President, Four Leaf Clover Holdings

AUBREY dAI MASON

aubreydaimason@gmail.com